At 56, Joshua Newton’s head is as bald as a monk’s bell and his beard is white as salt. Yet, when legacy companies want their Instagram feeds feel youngish in 2026, they ring him up to write.

He has written in fast-paced newsrooms. He has written for American and British magazine editors. He has written copy quietly in small local ad agencies. Media organisations in the US and Spain have pinned medals on him. He has written a film that changed the way industry thinks. He has ghostwritten six books, some of them published by Penguin Random House, Harper Collins, and Rupa Publications.

In short, his copy has sold products, minted reputations, and helped millionaires make more millions.

If you want a guy who writes copy with more bite than most AI apps, you’d say 'hi' to Josh right away.

Five days a week, from nine to five,
Joshua Newton sits and writes copy
that makes people pause, smile, and pay.